Is It Just Me...

• 19th September 2005 at 09:40

Is it just me or is the new Sainsbury's slogan the worst rebranding ever? "Try something new today" - the only thing I'll be trying where Sainsbury's is concerned is different ways of grimacing every time their adverts come on telly. Oh wait, they said new - we've all been doing that for 5 years since they hired Jamie Oliver. Hey Sainsbury's, here's an idea - if you want to improve profits, start by finding a new celebrity chef.

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